Smarter Commerce helps companies compete in the age of the empowered consumer by transforming how they buy, market, sell and service goods and services with customers and suppliers. The age of the empowered customer also comes at a time when we are seeing an ever challenging global marketplace creating new sources of competition in addition to complex global value chains that potentially include thousands of trading partners. These forces are driving a shift in computing models as our customers ? driven by line of business needs rather than technology ? turn to the cloud.
When adopted as part of a broader business strategy, cloud becomes an enabler and catalyst to not just rethink IT but reinvent and transform business processes ? it can be central to business strategies in commerce because cloud can deliver IT without boundaries, help organizations build enduring customer relationships and, in doing so, transform the economics of innovation.
In delivering IT without boundaries, cloud solutions enable new IT and business processes that break down traditional silos, connect and empower people across the ecosystem, and simplify information access?to increase productivity and speed time to revenue and results.? For example, consider the silos that exist between companies and their suppliers.? What happens when organizations are empowered to interact across their ecosystem?? Collaborating in the cloud accelerates customer, supplier and partner engagement, making it easier for everyone to access and share information.
Consider a global logistics company specializing in the distribution of chilled and frozen foods.? By using IBM business-to-business integration solutions in the cloud, the company consolidated its multiple internal systems, but, more importantly, automated document exchange with its diverse trading partners.? This process has reduced document error rates by 20 percent and increased the speed of enabling new trading partners by 50 percent.
Cloud solutions can help organizations build enduring customer relationships by using the cloud to analyze data from multiple sources in real-time to provide deeper insights into customer behavior.? This can accelerate a company?s response to changing market dynamics ? a critical element of success in today?s dynamic commerce market.? For example, a global media company uses an IBM web analytics cloud solution to test and identify the most effective online content to grow traffic and increase registrations. These insights led to new-to-file registrations growing by 72 percent, overall click-through rates growing by 45 percent and page views increasing 92 percent.
Cloud can be used to transform the economics of innovation by speeding the delivery of new offerings and services to increase customer value.? For example, a global retailer uses an IBM supply chain visibility solution to tackle the complexity and sheer volume of their data and product movement. The cloud solution has significantly reduced lead time variability by alerting its procurement, transportation and warehouse personnel when predetermined lead times are in danger of, or have been missed. Now, procurement reduces its response time to late shipments. Transportation proactively manages delays and expedites deliveries. Warehouse operations prioritize receiving and restocking activities.
For more information, visit Smarter Commerce in the cloud.
sc primary bill moyers heidi klum and seal divorce craigslist killer extremely loud and incredibly close south carolina primary squirrel appreciation day
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.