The Situation
Sometimes a merchant can also become vulnerable to online frauds and internet theft. In e-commerce business, it is not uncommon to experience situations wherein the consumer denies ever making the purchase and asks for cash back on the goods ?supposedly? purchased.
In this situation, the consumer became the target of online identity theft and the merchant also suffers losses at the same time. Not only the merchant has to return the money to the authorized bank but also incur heavy cash back charges.
Another reason for charge backs issue is when the consumer is not satisfied with the purchased product. Maybe the product got damaged in transit or got lost, but the responsibility falls on the merchant services online to refund the amount.
However, here we are dealing with those cases where the consumer never makes the purchase and as the merchant, you have no proof to show otherwise.
USA e-Pay System
To make the e-commerce transactions more fruitful, the USA e-Pay has devised a solution, known as Cardinal Centinel Authenticated Payments. With this application, merchants can take advantage of the safety that is usually reserved for ?brick and mortar? retails because there the consumers are signing the bill in their presence.
Similarly, the USA e-Pay solution will allow the merchant to authenticate or verify the credit card holder while they are on your site for shopping. Right now, the Cardinal Centinel Authenticated Payments verifies Visa and MasterCard users online.
This step will make the merchant services online really safe and secure. There will be no danger of charge backs and the merchant is assured of the legitimacy of the buyer. USA e-Pay comparison with any other merchant service solution providers is incomparable.
How the Online Verification Takes Place?
When the buyer wants to pay for the goods, the USA e-Pay installed system will prompt the buyer to enter the password created with the issuing bank. If the password is correct, the system will mark the buyer ?verified? and the rest of the transaction will take place.
However, if the password is incorrect or the buyer does not enter the password, it is reason enough to sense fraudulent intervention.
With the USA e-Pay comparison verification procedure, there are two benefits in actually ? on one hand, the authenticity of the buyer is proved and on the other hand, the merchant services online account holder is exempted from any charge back cases.
Once the sale is completed, it is ?done?; there will not be any returned goods.
Other Alternative Measures
If a merchant cannot or does not wish to use USA e-Pay fraud prevention services now, they can take recourse to alternative measures. When a merchant service online account receives orders, verify the order by calling the buyer or sending an email to reconfirm the purchase.
Fraudsters who acquire the credit often do not have complete or correct details of the ?real? owner of the card. Therefore, by calling and reconfirming, a merchant can ensure whether the buyer is authentic or not. If not, cancel the order instantly.
In conclusion, it is possible for merchant services online accountholders to get embroiled in cash back charges for goods not bought by the real owner of the credit card. A merchant can then use USA e-Pay services to ensure future security.
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