This econometric study covers the latent demand outlook for cosmetic surgery procedures across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it?s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-a-vis others. This statistical approach can prove
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Flesh Wounds: The Culture of Cosmetic SurgeryWhen did cosmetic surgery become a common practice, the stuff of everyday conversation? In a work that combines a provocative ethnography of plastic surgery and a penetrating analysis of beauty and feminism, Virginia L. Blum searches out the social conditions and imperatives that have made ours a culture of cosmetic surgery. From diverse viewpoints, ranging from cosmetic surgery patient to feminist cultural critic, she looks into the realities and fantasies that have made physical malleability an essential part of our modern-day identity.For a cultural practice to develop such a tenacious grip, Blum argues, it must be fed from multiple directions: some pragmatic, including the profit motive of surgeons and the increasing need to appear young on the job; some philosophical, such as the notion that a new body is something you can buy or that appearance changes your life. Flesh Wounds is an inquiry into the ideas and practices that have forged such a culture. Tying the boom in cosmetic surgery to a culture-wide trend toward celebrity, Blum explores our growing compulsion to emulate what remain for most of us two-dimensional icons. Moving between personal experiences and observations, interviews with patients and surgeons, and readings of literature and cultural moments, her book reveals the ways in which the practice of cosmetic surgery captures the condition of identity in contemporary culture.
Dermatologic and Cosmetic Procedures in Office Practice: Expert Consult - Online and Print, 1eDermatologic and Cosmetic Procedures in Office Practice, by Drs. Richard Usatine, John Pfenninger, Daniel Stulberg, and Rebecca Small, provides you with the clear, step-by-step guidance you need to provide these options to your patients. Full-color photographs and drawings in combination with high-definition narrated videos clearly demonstrate key procedures, including skin biopsies, cryosurgery, electrosurgery, botulinum toxin injections, and more. Access to the full text, and a downloadable image bank online at www.expertconsult.com make this an ideal reference for performing key dermatologic and cosmetic procedures in your practice.
- Access the fully searchable contents and downloadable image bank online at www.expertconsult.com.
- Incorporate key dermatologic and cosmetic procedures into your practice with coverage of using dermoscopy to more accurately detect skin cancer, the latest information on lasers, botulinum toxin injections and dermal fillers, the diagnosis and treatment of benign and malignant lesions, and more.
- Master dermatologic and cosmetic procedures thanks to more than 40 narrated, high-definition videos on DVD, demonstrating skin biopsies, cryosurgery, electrosurgery, and excision of skin cancers, cysts, and lipomas.
- See how to perform each procedure clearly from detailed, full-color photographs and drawings and step-by-step instructions.
- Maximize the value of providing dermatologic and cosmetic procedures with guidance on combination treatments as well as coding and billing details.
Enhance your practice with step-by-step guidance to perform virtually any skin procedure in the office setting
Beauty and the Business: Practice, Profits and Productivity, Performance and ProfitabilityNew technologies and social networks have dramatically changed the way we communicate. But with this sweeping change, some things remain the same. First and foremost, treat your customers right.
In BEAUTY and the BUSINESS, authors Gregory Buford, MD and Steven House present a framework for the highly successful profitable business. They incorporate long standing essentials to customer satisfaction and connect them through the technologies and culture of today?s buyers who use the internet and social networking to make their purchasing decisions. ?
Their solid recommendations provide insights on how to guide a potential customer through this process while developing trust along the way. And they do so at a pace that makes sense for the critical decisions being made by this aesthetic client. You may only have a nanosecond to prevent someone from clicking through your website or hanging up the phone and so you must have something that interests them.
Finding and keeping customers has become a critical element to survival but authors Buford and House present the good news that the beauty industry is actually positioned for strong growth based on predictable generational spending habits of the baby boomers. They make a strong case for the need to be competitive and aware of technology?s ability to shift markets away if you are not executing on client retention strategies, high quality referrals, and state of the art marketing. BEAUTY and The BUSINESS teaches you to analyze the market, engage it, draw feedback from it, and adapt at a rate of change at least as fast as the market itself is evolving. ?
As a clinician, practitioner, or owner this book should become part of your strategic plan. The business of beauty is by its? very nature a business of choice. The choice to make changes and evolve your look for a variety of reasons drives customers toward those whom they can trust. BEAUTY and the BUSINESS will show you how to keep business growing in a continuously sustainable profitable manner, how to beat your competition, and how to actually have fun along the way.
Plastic and Reconstructive Surgery Board Review: Pearls of Wisdom, Second EditionMaximize Your Plastic Surgery Board Exam Score!
This powerful, results-oriented study guide delivers everything you need to improve knowledge, confidence, and recall. Featuring a rigorous quick-hit Q&A format consisting of short clinical questions with concise answers, this is truly your most effective weapon when preparing for plastic surgery in-service and board exams.
The unique question and single-answer format of Plastic and Reconstructive Surgery Board Review, 2e eliminates the guesswork associated with traditional multiple-choice Q&A reviews and reinforces only the answers you need to know on exam day. Enhanced by 18 new chapters and covering all core competences found on the board exam, the book emphasizes distilling key facts and clinical pearls essential to exam success. This high-yield review is the perfect complement to larger texts and delivers an intense, streamlined review in the days and weeks before the exam.
- 6000+ rapid-fire questions cover all the core competencies on the plastic surgery board exam
- 18 NEW CHAPTERS, including ones on liposuction, otoplasty, facial augmentation, head and neck reconstruction, and melanoma
- Over 100 illustrations and images, including important surgical techniques
- Thoroughly updated by a nationwide team of expert contributors
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