Facebook Begins Testing Sponsored Results, Its First Search Typeahead Ads

Heads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the search typeahead to users looking for a particular Page, app, or Place. It basically will let businesses steal traffic from each other. For example, a competing game company could target Zynga's CityVille so anyone searching for "CityVille" would see an ad leading to their game alongside the organic search result leading to Zynga's game. The Sponsored Results will look just like organic results except for being marked with a tiny word "Sponsored". Facebook tells me they'll be sold on a cost per click basis, can be targeted to people searching for any Page, app, Place, (and possibly event) without that business' permission, and the tests begin tonight.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/V0iR147OAyo/

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